December 2025 Google Core Update: YouTube Wins, AI Sites Shake, and SERPs Get Restructured
E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes – not just rankings, but how traffic is distributed.I break down what we’re seeing so far:
– Massive volatility across top-of-funnel sites
– Click-through rates collapsing even when rankings stay the same
– Video thumbnails disappearing from organic results
– YouTube carousels taking over key queries
– AI-generated sites feeling renewed pressure
– Why some sites dropped hard – and then rebounded
I also cover real-time reactions from SEOs and publishers, including Reddit reports that surfaced before Google officially announced the update, plus early predictions on who benefits, who loses, and why this feels more like a SERP restructuring than a traditional penalty.
We’ll talk about:
– Why YouTube is winning this update
– What this means for AI content and “AI slop” sites
– The future of Reddit, parasite SEO, and platform dominance
– Why authentic, fast-answer content continues to get prioritized
– How bottom-of-funnel SEO holds up during core updates
This update is expected to roll out over three weeks, so this is an early analysis — and I’ll be covering it more as the data comes in.
This is Episode 892 of The Edward Show – 892 days in a row without missing an episode.
⭐️ Google Search Central’s post – https://www.linkedin.com/posts/googlesearchcentral_google-search-status-dashboard-activity-7404935154072371201-0fKv/
⭐️ Google December 2025 Core Update Is Rolling Out – You Surprised? – https://www.seroundtable.com/google-december-2025-core-update-40569.html
⭐️ Reddit chatter – https://www.reddit.com/r/SEO/comments/1pk3cvd/december_3rd_algorithm_update_massive_traffic/
💎 Compact Keywords – My SEO Course – Get paying customers through SEO – Clear step-by-step video breakdowns – SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Google’s December 2025 Core Update Announcement
00:32 Previous Updates
01:31 Community Reactions to the Update
03:42 Harpreet Singh’s Predictions
04:31 Analyzing Core Update Effects
05:26 Future of SEO and Content Prioritization
08:21 Move Down the SEO Funnel
10:06 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #googlecoreupdate #marketingnews
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Materiał Video Od: Edward Sturm
Źródło materiału by Edward Sturm
Data Utworzenia: 2025-12-13 15:33:22
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My sites have been flying up post update.
My website practically went to zero around 2 weeks ago. I don't know the reason. I haven't done anything shady & have survived all the other core updates. Any thoughts?
Idk at this point I don't see any improvement since HCU. As an affiliate it's dead completely
What is the cause of the drop
Resolve AI
How about the small sites? Are we in trouble?
so google wants us to give answers fast but also wants retention… I think google actually wants us OUT of content creation.
So running ads is a must-have for me … lol
I think you've said this before Edward, but let the dust settle before doing anything rash. 📈
Traffic down
Traffic in my site increases 2000 %. Thanks Google 🙂
Video can be bullshit too. In fact many of them!
i thought something was different, all my search results was filled with ai, the google shopping is ASS now. I cant find anything im looking for anymore, the websites coming up are these weird random ai websites.
540.
हाइप
❤❤❤❤❤
95% of traffic disappears overnight… Thanks Google, Merry Christmas.
SEO has become a neverending uphill battle. Something new changes taking place everyday.